Just like all good professionals, Google AdWords management consultants are highly skilled in their profession. They read the current trends and best practices, attend appropriate events and training, and network with peers. Put simply, they know their onions!
What AdWords management expert should you use?
As with many businesses, SEO and AdWords management consultants come in all shapes and sizes. From the largest agencies to freelancers, there are choices to suit you. Your preference will depend on your budget, campaign objectives and the experience you want from your chosen professionals.
Fees-wise, agencies tend to be more expensive, but they provide access to different individuals with different specialties to service your account as fully as possible. On the other hand, a freelancer will generally offer much lower rates, but may be working alongside other jobs or clients. While there are some skilled freelancers out there, but generally you get what you pay for.
If you have an agency running some other marketing campaigns for you, as a first point of call, ask them if they offer additional services such as SEO. They have the advantage that they already know your firm, its position in the industry, and its unique selling points. This will mean that the agency can seamlessly integrate your AdWords into other marketing campaigns. The other advantage of going down this route is that you will save the time of briefing another agency or freelancer on your offerings.
The ins and outs of AdWords management
Another compelling reason to hire an AdWords management company is that the top search engines are regularly changing their algorithms. This means that it is vital to stay on top of the latest changes in order to optimize your AdWords.
Another advantage of pay per click AdWords advertising is the speed with which it can be activated. While achieving optimized SEO takes time and patience to achieve and then hold on to top rankings, AdWords campaigns can be spun up a lot more rapidly. As a result, it is not only the return on investment from AdWords that is attractive, but the speed at which they can achieve results.
AdWords management – opportunity and threat!
Getting AdWords management right can be one of the most rewarding marketing activities for any business. Once optimized, you can sit back and watch good leads coming in on a daily basis. An AdWords management consultant can help in a big way with this and produce huge results for your business.
It is important to make the right decisions though. Going it alone and trying to figure AdWords out for yourself can be a costly mistake and can lead to lost time and wasted budget. Similarly, choosing the wrong agency can be equally damaging. False clicks, otherwise known as click fraud, can boost response to your ads with fake clicks designed to boost your numbers. Some agencies have been known to deploy this tactic to falsely inflate the job they are doing.
So it is important to do your homework, and get it right when choosing your AdWords management agency.