Google’s default email: Gmail accounts for 1 in 3 inboxes and it is currently the most influential on the market. This implies that it is a big factor to take into consideration when creating a marketing strategy for any type of product or software.
According to Lifecycle Marketing, 30% of email subscribers use Gmail and this means that it is a very popular tool used nowadays. Almost all SNS and registration processes ask for an email account and due to its high standard, Google managed to raise the bars for standard ISPs (Internet Service Provider). Gmail is the only email app with a continuously increasing member base and it is continuously innovating and challenging other ISP.
Although Gmail has more than a decade, marketers are still having an issue with some tactics created by Google. Some of them are:
All in all, Gmail has created new standards for ISPs that marketers need to consider.
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