Facebook bought WhatsApp some time ago, and at first many users worried that this could radically change WhatsApp. While WhatsApp remained essentially the same, the company slowly began to make a profit out of it without affecting it directly.
Right now it appears that Facebook found a new way to use WhatsApp, connecting these two platforms together. Last year there were some similar attempts and Facebook tried to share data between two platforms. However, that time the company had to stop since it appeared that this project would have violated data protection laws.
Promote Facebook ads on WhatsApp
The new change allows users to add a new button their add. With the help of it people will be able to message or call on WhatsApp. This new feature is not something completely, new, and it has been tested since the beginning of year.
Now Facebook is finally ready to release the update, but it will take some time until it will reach everyone. The feature is being released gradually, and North & South America were the first ones to receive it, followed by Africa, Australia and almost all of Asia.
However, things are a bit more complicated when it comes to Europe. The new feature has not been released here and it appears that Facebook is planning to wait more and analyse how the feature is used in all the other places before releasing it in Europe.
“Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service,” declared Pancham Gajjar, product marketing manager, Facebook.