Customer Relationship Management (CRM) is an important aspect that needs attention from all companies small, medium, or big if they are serious on a scientific method of increasing company profits that can be carried out in a systematic way.
CRM is a basically a system that is encapsulated in the form a software that helps in the managing of all the aspects concerning the company’s customers and potential customers.
It is a system that includes the actions to be taken, the company practices, and the technologies used in order to handle data collected from all of the company’s interactions with the customer. It could be from direct contact, over the phone, a comment on social media, or even from talking directly to a customer service rep.
The most important feature that a customer relationship management software does is to collect and collate all of the information it could get from all the possible sources for all of their customers. This collated information are arranged to profiles which has numerous possible uses to the advantage of the company.
There are four giants when it comes to CRM software that tend to be the first choice for bigger companies or businesses, namely Microsoft, SAP, Salesforce.com, and Oracle. However, there are a lot of other CRM software out there for small to middle businesses that are actually better suited for them.
If you want to look elsewhere other than the four biggest CRM software providers, there are a couple of features that you need to look out for to ensure that you find the right type of CRM software that will fit your needs.
Recently, with the rise of the role of social media as being an almost default part in the lives of a growing percentage of the world’s population CRM software providers added some social media features that make sure you can properly collect useful data from customers in these digital fronts like Facebook and Twitter.
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